Back in February, we discussed “Green Initiatives” and what companies big and small can do to provide greater sustainability. Our focus on the topic developed through many discussions internally, with vendors, customers and strategic partners, spearheaded by mostly younger managers here. Sometimes those discussions became heated as “Traditionalists” battled the “Firebrands” for the “moral and practical” high ground. Now, with April being Earth Month, we felt it was time to revisit this topic to better explain how we do things on a personal level, and why.
On a basic level, we realize that every choice we make will impact other businesses in some way. Take hand-washing, for example: In public facilities, we’re often given the choice of using paper towels or an electric hand dryer to dry off. Many people will head straight for the electric dryer in an effort to save paper, but many industrial leaders won’t. Aside from the argument for overall cleanliness (hand blowers spread thousands of germs during use), there’s also the argument for our customers. Paper companies buy our products for their production, warehousing and transportation requirements. We are a traditional supplier to traditional industries, and while the mold must be recast and re-designed from time to time as demands and perceptions change, the smashing of the mold altogether all at once will severely impact our business and our industry.
However, this isn’t to say that we’re against change altogether. As the next generation begins to take over the shop floor, we as leaders need to provide some support and guidance to keep things running and attract new talent. Shutting down new ideas doesn’t encourage growth, so it’s all about finding a balance between sustainable environmental practices and building a sustainable business model.
As such, Liftomatic is proud to announce to our customers, present and future- that we’ve adopted several new protocols to decrease our footprint, while emphasizing cost control for our customers and stability for our organization. Beginning in the second quarter of 2016, we’re including all new QR code labels on every Liftomatic product. Doing so will allow a tremendous reduction in paper between us and our customers; it will allow you to access needed information, technical specs, bulletins and parts and maintenance requirements directly from our website using any hand held mobile device. Further, we’ve contracted for state-of-the-art LED lighting throughout our production facility here in Illinois. It’s a significant investment, but the appropriate managers proved their case with ROI and the spirit of the initiative and we’ve agreed to proceed.
We’re also looking at changes in packaging, communications and production, and we’ll continue to provide updates as they come. As we near our 70th anniversary, Liftomatic will continue to work diligently to challenge convention, ask the un-asked questions and look at all of the angles to continue bringing the highest quality, most durable, and safest drum handling devices that are available anywhere in the world. We continue to keep that focus first and foremost.