In the 1992 movie, “A League of Their Own,” it became apparent that while the heavy-hitters in baseball are typically men, there is plenty of room for women on the field. As men were being enlisted to fight overseas in WWII, women were taking on new roles and picking up the slack back home. Part of that meant keeping the country entertained with its favorite pastime through the briefly established All-American Girls’ Professional Baseball League.

Just as we saw everyday people step outside of their comfort zones to meet new demands, we can see these changes happening all the time in various capacities today. For many industry professionals, joining the social media revolution is one example.

As business continues to get evermore digitized, it’s important that we all remain flexible to these changes and learn how to thrive in this new environment. It can be difficult in the beginning, but just as “there’s no crying in baseball,” we’re learning that there’s no industry without social media.

Drum handling in particular is a relatively niche field, so having the opportunity to easily connect with clients, prospects, and vendors is important in leveling the playing field. Thanks to social media, we’ve been able to interact with some of the biggest names in the oil and gas, material handling, and food and beverage sectors. It won’t always lead to a direct sale, but it opens the door to future conversations, and helps build brand recognition.

While face-to-face business never goes out of style, newer opportunities to engage with other companies are developing all the time, and we need to keep up with these advancements. And just as the women in the original All-American Girls’ Professional Baseball League showed us, we are all capable of much more than we’re given credit for, even if we’re a little reluctant to take the first steps.

Here at Liftomatic, we’ve always worked to stay ahead of the technological curve, and our presence on social media is just one example of that. We’re constantly able to have conversations with brands that would have been difficult to reach otherwise, and we’re very happy with the results we’ve seen so far. So, if you’ve been dragging your feet about getting involved on social media, take our advice and just take the leap! We’d love to connect with you. Find us on Twitter and LinkedIn and say hello.